Kindling

For Kindling Home founders Joe and Mackenzie Precht, we crafted a brand identity that reflects warmth, nostalgia, and emotional storytelling. Designed to feel timeless, layered, and deeply lived in, the brand captures their vision of creating homes that invite people to slow down, gather well, and feel connected to the life unfolding inside them.

Drawing from natural elements and heirloom inspired details, the visual system blends softness with structure to create a sense of familiarity and ease while still feeling elevated. Hand drawn illustrations, thoughtful typography, and a grounded color palette work together to give the brand a collected, lived in quality that reflects home as a place of meaning.

BRAND IDENTITY DESIGN