Designing the brand and website for In Lovely Letters & Co. was an invitation to capture both nostalgia and modernity in one breath. The identity needed to feel timeless yet fresh—a visual story that honors tradition while inviting connection. I wove in delicate, hand-drawn details and heirloom textures to echo the brand’s heart for meaningful, lasting keepsakes. Pairing refined typography with softer, nostalgic elements created a balance between elegance and warmth. The color palette—gentle, grounded, and lived-in—sets the stage for collections that feel curated with care, each piece designed to become part of a story worth keeping.